Publication
The influence of brand affect on slogan‘s memorability
| dc.contributor.author | Silveira, Paulo Duarte | |
| dc.contributor.author | Bogas, Paulo Sérgio Ribeiro de Araújo | |
| dc.date.accessioned | 2021-10-08T11:16:11Z | |
| dc.date.available | 2021-10-08T11:16:11Z | |
| dc.date.issued | 2019 | |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | Silveira, P. D. & Bogas, P. (2019). The Influence of Brand Affect on Slogan‘s Memorability. European Research Studies Journal, XXII(4), 88-100. | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.26/37662 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.title | The influence of brand affect on slogan‘s memorability | pt_PT |
| dc.type | journal article | |
| dspace.entity.type | Publication | |
| person.familyName | Silveira | |
| person.familyName | Bogas | |
| person.givenName | Paulo | |
| person.givenName | Paulo | |
| person.identifier | https://scholar.google.com/citations?hl=pt-PT&user=h9t_LUsAAAAJ | |
| person.identifier | Paulo Bogas | |
| person.identifier.ciencia-id | 9E1E-68D5-6C59 | |
| person.identifier.ciencia-id | D418-963D-DEF7 | |
| person.identifier.orcid | 0000-0003-2703-3008 | |
| person.identifier.scopus-author-id | 57204966145 | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | article | pt_PT |
| relation.isAuthorOfPublication | 0906a82d-ff87-4854-b042-f8002921441e | |
| relation.isAuthorOfPublication | 76c823c0-1736-4c91-b558-637535c17612 | |
| relation.isAuthorOfPublication.latestForDiscovery | 0906a82d-ff87-4854-b042-f8002921441e |
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