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Consumer, retailer, and producer green orientation as a marketing driver: an empirical study in an urban food market

2023-02Journal article Open access
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dc.contributor.authorXara-Brasil, Duarte
dc.contributor.authorCordeiro, João Pedro Pina
dc.contributor.authorCarvalho, Luísa Margarida Cagica
dc.contributor.authorPardal, Pedro
dc.contributor.authorSilveira, Paulo Duarte
dc.date.accessioned2023-02-14T11:02:51Z
dc.date.available2023-02-14T11:02:51Z
dc.date.issued2023-02
dc.description.abstractThis article analyzes consumer, local producer, and retailer green orientation regarding local food production and consumption in an urban food market context. This approach extends previous research, mainly focused on green orientation of consumers, by including a broader analysis of the perceptions of different relevant stakeholders. For this purpose, an empirical study was carried out in the context of a local urban market of a medium-sized city through the application of a survey to producers, retailers, and consumers, which included a green orientation scale. Results showed that local consumers and local retailers have a similar high level of green orientation, while local producers are less green-oriented. These conclusions highlight the importance of the green “values” in local communities and the need to reinforce marketing efforts and specific training programs to different stakeholders, namely local producers focused on sustainability.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationXara-Brasil, D., Cordeiro, J.P., Carvalho, L.G., Pardal, P., & Silveira, P.D. (2023). Consumer, Retailer, and Producer Green Orientation as a Marketing Driver: An Empirical Study in an Urban Food Market. Sustainability, 15(4), 3439, 1-14. https://doi.org/10.3390/su15043439pt_PT
dc.identifier.doi10.3390/su15043439pt_PT
dc.identifier.issn2071-1050
dc.identifier.urihttp://hdl.handle.net/10400.26/43822
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.relationCenter for Advanced Studies in Management and Economics
dc.subjectMarketingpt_PT
dc.subjectGreen orientationpt_PT
dc.subjectSustainabilitypt_PT
dc.subjectUrban food marketspt_PT
dc.subjectLocal productspt_PT
dc.titleConsumer, retailer, and producer green orientation as a marketing driver: an empirical study in an urban food marketpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleCenter for Advanced Studies in Management and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04007%2F2020/PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameXara-Brasil
person.familyNameCordeiro
person.familyNameCagica Carvalho
person.familyNameCoelho P B Pardal
person.familyNameSilveira
person.givenNameDuarte
person.givenNameJoão Pedro
person.givenNameLuísa Margarida
person.givenNamePedro Nuno
person.givenNamePaulo
person.identifier2352097
person.identifierK-3459-2014
person.identifierhttps://scholar.google.com/citations?hl=pt-PT&user=h9t_LUsAAAAJ
person.identifier.ciencia-id0D1C-374C-76AC
person.identifier.ciencia-id1619-4140-951C
person.identifier.ciencia-idBD1F-D0BF-F78C
person.identifier.ciencia-id0516-9226-772A
person.identifier.ciencia-id9E1E-68D5-6C59
person.identifier.orcid0000-0002-0918-0373
person.identifier.orcid0000-0002-0831-7892
person.identifier.orcid0000-0002-9804-7813
person.identifier.orcid0000-0003-3187-3472
person.identifier.orcid0000-0003-2703-3008
person.identifier.scopus-author-id58123728900
person.identifier.scopus-author-id35213079100
person.identifier.scopus-author-id57204966145
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
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