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  • Portugal: Undiscovered destination for tourists from GCC countries
    Publication . Radwan, Obai; Calisto, Maria de Lurdes Santana
    This report results from a three months’ internship in DMC – the incoming department at INATEL foundation in Lisbon, Portugal. The main objective of this internship was to assess the Gulf Cooperation Council (GCC) countries as a tourism source market for Portugal and specifically for INATEL, and to develop a marketing strategy to address the eventual marketing opportunity. The study was comprised of four stages. At the first stage, a characterization of GCC states concerning its geography, policies, economy, languages, culture and religion, was done. At the second stage the GCC outbound tourism market was characterized, namely tourist’s motivations to travel, and the GCC’s traveller profile was elaborated based on the main tourism destinations, sources of information, booking behaviour, spending behaviour, eating habits, preferred travel seasons, and accommodation and transportation preferences. At the third stage, the ten strategic touristic products of Portugal were described according to the national strategic tourism plan of Portugal (PENT), specifically in what refers to its adequacy for the GCC source market. Based in the information collected at the previous stages, at the fourth stage, a marketing strategy for INATEL Turismo was developed targeting the GCC countries. The conclusion of this work done during the internship was that the studied market is a viable opportunity for the Portuguese tourism industry and for INATEL Turismo in particular, as long as the marketing strategy is well suited considering the specificities of GCC societies.
    2016-09Dissertação de mestrado Acesso aberto Ver mais