Browsing by Author "Oliveira, Zaila Maria"
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- Reverse Logistics: an approach to raising awareness of the risks caused by the incorrect disposal of expired drugsPublication . Oliveira, Zaila Maria; Teixeira, Sara; Souza, Elnivan; Souza, Cristiane; Pessoa, RosangelaThe growth in the manufacture of medicines and their consumption has potentiated an exponential growth in the improper disposal of medicines. This improper disposal comes from the population's lack of information or choice to do it the right way, increasing the risks of contamination of the environment and of the human being. This research seeks to contribute to the awareness of the risks that the incorrect disposal of expired drugs produces in the environment. This study was applied to Brazil, specifically to the state of Ceará. A quantitative methodology by questionnaire was developed with the population (N=71) and pharmacies in Ceará (N=7). The main results of this investigation indicate that there is misinformation among most of the population regarding the correct disposal practices and the impact of doing it incorrectly on the environment and the population. As for the establishments that sell medicines, there is a lack of interest in creating policies for the awareness of correct disposal. This study is intended to be of added value to government organizations, the academic community, and all those interested in reverse logistics in health and sustainability.
- Revisiting Strategy and Performance Concepts in the Strategy Tripod FrameworkPublication . Souza, Elnivan; Forte, Sergio; Teixeira, Sara; Oliveira, Zaila Maria; Teixeira, SandrinaThe association between Strategy and Financial Performance is commonly used in scientific research. However, the dichotomy between deliberate and emergent strategies, although already discussed by several researchers, does not have a consensus in the literature. Also, the predominant practice in the academy investigates the financial perspective of performance and usually does not consider its plural aspects. Based on this reflection, this theoretical study discusses gaps in Peng's et al. (2009) strategy framework focusing on Strategy and Performance. As a result, we propose a review of the strategy framework, incorporating four strategic stages (deliberate, delibergent, emergent, and emergerate) and plural performance. We also propose methodological research that can be performed in business strategy.
- Understanding the difficulties of leadership in the context of social entrepreneurshipPublication . Oliveira, Zaila Maria; Holanda, Tatiana Monteiro; Teixeira, Sandrina; Teixeira, SaraFemale leadership is a new perspective on leadership, as they seek to bring their intrinsic characteristics to the organizational environment. This research aims to verify the difficulties of female leadership, based on the theoretical assumptions that women face in the context of social entrepreneurship. The research is descriptive with a qualitative approach and field research strategy. The data was collected through interviews with representatives of two Brazilian companies based in the state of Ceará. The results reveal that the discrimination faced by women when they are in strategic positions is a recurring fact in the job market, even more so as they are part of a patriarchal society, particularly in Brazil. It is concluded that women still find themselves in an unfavorable environment, which is unaware of their potential, as well as the ability to overcome already exhausted business and organizational models.