Percorrer por autor "Kalimullina, Elmira"
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- Tourist Lisbon visual identityPublication . Kalimullina, Elmira; Pinto, António GorgelThis project presents the development of a comprehensive visual identity system for Lisbon, aiming to enhance its appeal as a global tourist destination. Through a blend of theoretical research and practical design explorations, this study investigates the intersection of graphic design, urban branding, and cultural representation. The research underscores the necessity of a cohesive visual identity to communicate Lisbon's rich heritage and dynamic modernity effectively. Utilizing case studies from cities like Porto, Paris, and New York, the project identifies best practices in city branding that are adaptable to Lisbon's unique context. The resulting visual identity system is tested through stakeholder feedback and expert reviews, ensuring it resonates well with both residents and visitors while addressing challenges like tourism growth and cultural preservation. The findings indicate that a well-crafted visual identity not only enhances tourist perceptions but also supports sustainable urban development and fosters community pride.