Percorrer por autor "Fonseca, Cristiano de Queiroz"
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- Data-driven design: the booster of product-led growthPublication . Fonseca, Cristiano de Queiroz; Rosa, Carlos Alves; Moreira, Bruna RuschelThis dissertation explores the dynamic interplay between data analysts and product designers within the product-led growth methodology. It asserts that merging these roles optimizes the design process, contributing to the success of digital products. The research employs qualitative and quantitative methods to highlight the significance of their collaboration and identify trends impacting their workload. Despite challenges associated with integrating data and design teams, the synergistic flow of activities can enhance the user experience and product performance. To refine the methodology, the text recommends an in-depth exploration of strategies employed by successful companies, potentially involving case studies and interviews. Additionally, the study introduces the concept of self-evolving products and the role of a data product designer. These trends should mark a milestone in the evolution of product-led growth.