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Publication
Direção de arte para um álbum de música - um caso real
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.36 MB | Adobe PDF | |||
| 32.98 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
Este projeto de mestrado teve como objetivo principal
compreender o papel do diretor de arte e como ele atua no
processo de direção criativa. Com isso, surgiu a
oportunidade de realizar um projeto real de lançamento de
um álbum de música, que permitiu ao candidato desenvolver
um método de trabalho próprio e responder às necessidades
de um cliente real. Durante este projeto é possível entender
o que é necessário para desenvolver a direção de arte e lançar
um álbum de música baseado em um conceito visual. O leitor
é guiado por capítulos que apresentam o percurso do projeto
de forma ordenada, fazendo um paralelo entre uma
componente prática e teórica em que o candidato consolida
conhecimentos técnicos de metodologia em design, além de
compreender e conceber a identidade visual de um produto.
This project had as its main objective a better understanding of the role of the art director and how he acts in the creative direction process. With that, the opportunity arose to carry out a real project for the launch of a music album, which allowed the candidate to develop a methodology and respond to the needs of a real client. During this project, it is possible to understand what is needed to develop the art direction and launch a music album based on a visual concept. The reader is guided through chapters that present the course of the master's project in an orderly way, making a parallel between a practical and theoretical component in which the candidate consolidates technical knowledge of methodology in design, in addition to understanding and conceiving the visual identity of a product based on a concept.
This project had as its main objective a better understanding of the role of the art director and how he acts in the creative direction process. With that, the opportunity arose to carry out a real project for the launch of a music album, which allowed the candidate to develop a methodology and respond to the needs of a real client. During this project, it is possible to understand what is needed to develop the art direction and launch a music album based on a visual concept. The reader is guided through chapters that present the course of the master's project in an orderly way, making a parallel between a practical and theoretical component in which the candidate consolidates technical knowledge of methodology in design, in addition to understanding and conceiving the visual identity of a product based on a concept.
Description
Keywords
Design gráfico Direção de arte Música