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Publication
A importância do Design e da Comunicação em contexto de Pandemia
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 28.49 MB | Adobe PDF |
Advisor(s)
Abstract(s)
A presente dissertação propõe-se analisar como se caracterizam
as peças de Design de Comunicação e a sua importância quando
utilizadas no contexto de uma pandemia, na medida em que da
sua eficácia comunicativa depende uma boa execução das
medidas de segurança e saúde pública. Tendo em vista analisar
se os cartazes produzidos para comunicar informações
importantes durante a pandemia COVID-19 seguem e cumprem
os princípios de Design Gráfico; se comunicaram de modo
eficiente; e se a sua mensagem e de a cor e a tipografia escolhida
foi a mais correta, de modo a assegurar a sua compreensão pela
população em geral; procedeu-se à formação de um corpus de
análise constituído por 33 peças utilizadas em 24 países para
determinar o impacto das estratégias de comunicação em
períodos de máxima exigência informativa.
This dissertation intends to analyze how Communication Design pieces are characterized and their importance when used in the context of a pandemic, insofar as far as their communicative effectiveness depends on a good execution of public health and safety measures. With a view to analyzing whether the posters produced to communicate important information during the pandemic follow and comply with the principles of Graphic Design; if communicated efficiently; and if their message and the color and typography chosen was the most correct, in order to ensure their understanding by the general population; an analysis corpus was created, comprising 33 pieces used in 24 countries to determine the impact of communication strategies in periods of maximum information demand.
This dissertation intends to analyze how Communication Design pieces are characterized and their importance when used in the context of a pandemic, insofar as far as their communicative effectiveness depends on a good execution of public health and safety measures. With a view to analyzing whether the posters produced to communicate important information during the pandemic follow and comply with the principles of Graphic Design; if communicated efficiently; and if their message and the color and typography chosen was the most correct, in order to ensure their understanding by the general population; an analysis corpus was created, comprising 33 pieces used in 24 countries to determine the impact of communication strategies in periods of maximum information demand.
Description
Keywords
Design Gráfico Design de Comunicação Comunicação COVID-19