Guidelines for Qualitative Case Research in Operations Management: A Banking Service Industry Perspective

Reis, João Carlos Gonçalves dos; Amorim, Marlene Paula Castro; Melão, Nuno Filipe Rosa

http://hdl.handle.net/10400.26/23199

Use this identifier to reference this record.

Name:	Description:	Size:	Format:
ECRM18-Guidelines for Qualitative Case Research in Operations Management (Front page).pdf		92.2 KB	Adobe PDF	Download

Send Feedback

Authors

Reis, João Carlos Gonçalves dos

Amorim, Marlene Paula Castro

Melão, Nuno Filipe Rosa

Abstract(s)

This paper provides useful recommendations that may help researchers to effectively conduct their case studies in the banking service industry. This paper uses a qualitative multi-method research strategy, which combines different qualitative research methods. It contains two main sections, a systematic literature review and the authors’ experience in the banking industry over the course of eight years of in-depth research in a Portuguese private bank. The results indicate that some sampling strategies are being neglected in the literature. The snowball sampling may become a useful strategy to build up samples from an initial small pool of informants and, thereby, mitigate the effect of banking data inaccessibility. Building upon Yin’s (2003) guidelines, we recommend four sources of data collection, which fit well the banking industry research. Due to space limitations, we had to leave aside such important areas as data analysis, validity or ethics, but we hope this can instigate other researchers to conduct further research and, therefore, contribute to the management literature.