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A internacionalização e a cadeia de abastecimento
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Resumo(s)
Nos tempos conturbados em que vivemos, em que Portugal se encontra numa crise
económica muito forte, o mercado da construção civil em Portugal estagnou quase por
completo. Segundo Pinto (2012) muitas das empresas tinham os seus lucros ancorados em
obras públicas. No entanto, o Estado deixou de ter dinheiro para as mesmas e muitas
daquelas empresas foram obrigadas a reduzir drasticamente a sua atividade. Para se
garantirem no ativo, as empresas tiverem de restruturar a sua estratégia de negócio e
muitas delas acabaram por se internacionalizar para mercados emergentes como Angola.
Segundo Costa (2009), como resultado de uma forte internacionalização das
empresas de construção civil para Angola, uma ligação linguística e cultural e a oferta da
industria transformadora presente no país africano que não consegue dar resposta à
procura, Portugal encontra-se como um dos principais fornecedores para as empresas que
operam em Angola. Nesse sentido, pensámos ser pertinente a dissertação aqui apresentada,
com o objectivo de compreender e averiguar quais as implicações da internacionalização
na cadeia de abastecimento, relativamente aos parceiros comerciais e estratégias logísticas
utilizadas, no sentido de analisar processos e as suas problemáticas, para uma melhor
compreensão da temática em estudo.
Julgamos que este estudo será pertinente para empresários do sector que tencionam a
internacionalização para Angola, através da consciencialização de práticas e processos,
oportunidades e dificuldades mencionados.
A forma que se encontrou para estudar este tema foi através de uma abordagem
progressiva da temática. Primeiro, compreendeu-se o conceito da internacionalização, de
seguida o da cadeia de abastecimento e por fim referências ao mercado de Angola,
fazendo-se sempre que possível nestes capítulos mencionados a relação ao sector da
construção civil. Após a exploração bibliográfica sobre os assuntos pertinentes para este
estudo, foram mencionadas preposições a serem desenvolvidas em dois estudos de caso.
Terminámos este trabalho com a resposta à pergunta de partida colocada no inicio deste
estudo e por fim as considerações finais presentes na conclusão.
In the troubled times in which we live in, that Portugal lives in a severe and strong economic crisis, the civil construction market stagnated almost completely. Pinto (2012) refer that many companies had their profits according to public works. In the meantime, the state no longer had money to finance the public works, and many companies were forced to drastically reduce their activity, to ensure that they would remain active, on the market, many companies had to restrict their business strategy and many of them end up to internationalizing to emerging markets, such as Angola. As a result of a strong internationalization of the civil construction companies to Angola, with its linguistic and cultural references, plus the manufacturing sector in the African country, that can not give way to demands, Portugal finds himself one of the main suppliers to the companies operating in Angola. According to this point of view, we thought to be important the dissertation here submitted, in order to understand and ascertain, the objective and finding out what the implications of the internationalization in the supply chain in relation to the trading partners, and their logistic strategies used in order to analyze processes and their problems for a better comprehension of this thematic study. We believe that this study is very important for entrepreneurs in the sector, who intend towards go to Angola trough the internalization, to be awareness of the practices and processes, opportunities and difficulties mentioned here. The best way we found to study these issues was throughout a gradual approach of this thematic. First we understood the concept of internationalization, then the supply chain and finally references on the market for Angola, making whenever possible in the chapters a mention to the civil construction sector. After a bibliographic exploration on matters relevant to this study, propositions have been mentioned to be developing in two case studies. We end up with an answer to the question posed in the beginning of this study and finally we include the final remarks e considerations in conclusion.
In the troubled times in which we live in, that Portugal lives in a severe and strong economic crisis, the civil construction market stagnated almost completely. Pinto (2012) refer that many companies had their profits according to public works. In the meantime, the state no longer had money to finance the public works, and many companies were forced to drastically reduce their activity, to ensure that they would remain active, on the market, many companies had to restrict their business strategy and many of them end up to internationalizing to emerging markets, such as Angola. As a result of a strong internationalization of the civil construction companies to Angola, with its linguistic and cultural references, plus the manufacturing sector in the African country, that can not give way to demands, Portugal finds himself one of the main suppliers to the companies operating in Angola. According to this point of view, we thought to be important the dissertation here submitted, in order to understand and ascertain, the objective and finding out what the implications of the internationalization in the supply chain in relation to the trading partners, and their logistic strategies used in order to analyze processes and their problems for a better comprehension of this thematic study. We believe that this study is very important for entrepreneurs in the sector, who intend towards go to Angola trough the internalization, to be awareness of the practices and processes, opportunities and difficulties mentioned here. The best way we found to study these issues was throughout a gradual approach of this thematic. First we understood the concept of internationalization, then the supply chain and finally references on the market for Angola, making whenever possible in the chapters a mention to the civil construction sector. After a bibliographic exploration on matters relevant to this study, propositions have been mentioned to be developing in two case studies. We end up with an answer to the question posed in the beginning of this study and finally we include the final remarks e considerations in conclusion.
Descrição
Dissertação de mestrado em Ciências Empresariais Ramo de Gestão Logística
Palavras-chave
Internacionalização Cadeia de abastecimento Sector da construção civil Angola Internalization Supply chain Construction sector
Contexto Educativo
Citação
Editora
Escola Superior de Ciências Empresariais