Publication
E-Commerce
| dc.contributor.author | Santos, Vasco | |
| dc.contributor.author | Vieira, Jorge | |
| dc.date.accessioned | 2022-12-26T11:49:42Z | |
| dc.date.available | 2022-12-26T11:49:42Z | |
| dc.date.issued | 2022 | |
| dc.description.abstract | E-commerce is a business model that allows organizations to explore global markets. The objective of this study is to identify all the key points involved in e-commerce business, along with several sub-themes related to e-commerce, namely the concept of e-business and e-marketing. Next, it was noted that e commerce could express the connections between many purchase actors but is mainly used through the B2C model. The adoption of e-commerce is linked to different internet techniques and tools, which has several advantages and risks. This study also highlights the connections of e-commerce with globaliza tion, e-marketplaces, and platforms. Finally, the authors present the KPIs in terms of sales, marketing, and customer service that the e-sellers should take into account when they are defining the e-commerce strategy and the age segmentation criteria that must be used to create homogeneous groups of e-buyers. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.doi | 10.4018/978-1-6684-5523-4.ch012 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.26/42849 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | 5G | pt_PT |
| dc.subject | Consumer Behavior Online | pt_PT |
| dc.subject | Digital Marketing | pt_PT |
| dc.subject | E-Commerce | pt_PT |
| dc.subject | Online Relationship | pt_PT |
| dc.title | E-Commerce | pt_PT |
| dc.type | journal article | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 244 | pt_PT |
| oaire.citation.startPage | 224 | pt_PT |
| person.familyName | Santos | |
| person.familyName | Vieira | |
| person.givenName | Vasco | |
| person.givenName | Jorge | |
| person.identifier | 1292729 | |
| person.identifier.ciencia-id | AA10-70E4-D287 | |
| person.identifier.orcid | 0000-0002-3535-9377 | |
| person.identifier.orcid | 0000-0001-5755-4264 | |
| person.identifier.scopus-author-id | 57197847924 | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | article | pt_PT |
| relation.isAuthorOfPublication | b1180e6b-b6a2-49ce-8a8d-f012c9307bef | |
| relation.isAuthorOfPublication | a2b9b6e6-93b4-4ea6-8c00-c4eb68bd1782 | |
| relation.isAuthorOfPublication.latestForDiscovery | b1180e6b-b6a2-49ce-8a8d-f012c9307bef |
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