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O espaço dos media digitais como ambiente de promoção da consciencialização social: o caso da invasão da Ucrânia
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| 5.67 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
Os últimos anos têm sido marcados por profundas mudanças
sociais, consequentes do avanço tecnológico. Observou-se o
surgimento de novas ferramentas tecnológicas e meios de
comunicação que afiguraram formas novas das pessoas se
comunicarem e se informarem - interações cada vez mais
rápidas, dinâmicas e constantes. Um ciclo caracterizado pelo
progresso da sociedade como um todo.
Com o advento da sociedade da informação e o acesso
alargado às tecnologias digitais, também as transformações
sociais e políticas fizeram parte deste progresso e
conquistaram novos palcos, dando origem a novas formas de
mobilização coletiva e ativismo, em que os equipamentos e
os media digitais assumem papel de relevo. Numa época em
que vinga a preocupação com os direitos humanos, a livre
circulação de informação associada à utilização dos media
digitais, possibilitou aos utilizadores o recurso a este meio
para o exercício da cidadania.
É neste âmbito que se desenvolve a presente dissertação ao
apresentar uma reflexão assente nas seguintes temáticas: os
media digitais, o ativismo nos media digitais e a influência
tida pelo design gráfico ativista na participação e adesão a
este tipo de conteúdos.
A interseção entre estes assuntos, permite cumprir o objetivo
de responder às seguintes questões: Podemos reconhecer os
media digitais como um lugar de oportunidade para a
transformação social? E que influência têm os elementos
estéticos, através do design gráfico ativista, como forma de
expressão política e contestatória, na adesão a esta
transformação? Terá o design gráfico ativista e a forma como
são apresentados os conteúdos influência na participação
política, nas referidas plataformas?
The last few years have been marked by profound social changes, a consequence of technological advances. We have seen the emergence of new technological tools and means of communication that have created new ways for people to communicate and inform themselves - increasingly rapid, dynamic, and constant interactions. A cycle characterized by the progress of society as a whole. With the advent of the information society and the widespread access to digital technologies, social and political transformations have also been part of this progress and have conquered new stages, giving rise to new forms of collective mobilization and activism, in which digital equipment and media take on an important role. In a time when the concern with human rights is increasing, the free circulation of information associated with the use of digital media has enabled users to use this medium to exercise citizenship. It is in this context that this dissertation is developed, presenting a reflection based on the following themes: social media, social media activism and the influence of activist graphic design in the participation and adherence to this type of content. As we relate these issues, the goal is to answer the following questions: Can we recognize social media as a place of opportunity for social transformation? And what influence do aesthetic elements have, through activist graphic design, as a form of political and contestatory expression, in the adherence to this transformation? Will the activist graphic design and the way the contents are presented, have an influence in the political participation, in the mentioned platforms?
The last few years have been marked by profound social changes, a consequence of technological advances. We have seen the emergence of new technological tools and means of communication that have created new ways for people to communicate and inform themselves - increasingly rapid, dynamic, and constant interactions. A cycle characterized by the progress of society as a whole. With the advent of the information society and the widespread access to digital technologies, social and political transformations have also been part of this progress and have conquered new stages, giving rise to new forms of collective mobilization and activism, in which digital equipment and media take on an important role. In a time when the concern with human rights is increasing, the free circulation of information associated with the use of digital media has enabled users to use this medium to exercise citizenship. It is in this context that this dissertation is developed, presenting a reflection based on the following themes: social media, social media activism and the influence of activist graphic design in the participation and adherence to this type of content. As we relate these issues, the goal is to answer the following questions: Can we recognize social media as a place of opportunity for social transformation? And what influence do aesthetic elements have, through activist graphic design, as a form of political and contestatory expression, in the adherence to this transformation? Will the activist graphic design and the way the contents are presented, have an influence in the political participation, in the mentioned platforms?
Description
Keywords
Media digitais Ativismo Participação política Design gráfico ativista Invasão da Ucrânia