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Publication
Plano de Negócios. Festival Cósmico. Festival Transformacional
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Advisor(s)
Abstract(s)
Com este trabalho, realizado no âmbito da investigação associada ao trabalho de projeto para obtenção do grau de Mestre em Turismo, com especialização em Gestão Estratégica de Eventos, pela Escola Superior de Hotelaria e Turismo do Estoril, e no âmbito da implementação do trabalho desenvolvido pela Start-up Beach Break®, pretende-se planear, organizar, produzir e estabelecer um Festival Transformacional, anual, de média dimensão e que seja reproduzível nos anos subsequentes, que origine um vasto leque de impactos a nível sociocultural, ambiental e político, através da programação de espaços cenográficos, de conteúdos artísticos, políticos e ambientais e de atividades de desenvolvimento pessoal que despoletem sentimentos únicos e inesquecíveis nos festivaleiros, tanto a nível individual como coletivo, trilhando um caminho para um novo paradigma.
O Festival Cósmico é realizado para dar resposta à procura por significado e autenticidade por parte das gerações presentes, encurralados pelo desencanto do modernismo e pós- modernismo e pelas alterações climáticas. Pretende facilitar experiências, associadas à psicologia transpessoal, que contribuam para a criação de significado, de resiliência da saúde mental, de melhoria de bem-estar, através da criação de um ambiente seguro para acolher festivaleiros de todos os segmentos na busca de experiências de lazer, hedonistas, artísticas, de aprendizagem, de desenvolvimento pessoal, de partilha, de cura, do espaço, de surpresa, de interatividade, de communitas, de efervescência coletiva, de sincronicidade, místicas, transcendentes e transformacionais. Pretende comunicar, através da representação, contestação e inversão da cultura, uma mensagem consciente, a nível político, social e ambiental, que possa contribuir para a transição sustentável da sociedade, da forma menos dolorosa possível, num ambiente fantasioso, temático, de festa, rituais e celebração, de meditação, sagrado, e de debate.
Este Festival Transformacional terá o propósito de originar uma transformação de consciências, no sentido de contribuir para uma sociedade mais livre, tolerante, comunitária, presente, diversificada, criativa, artística e conectada, que encoraje o desenvolvimento pessoal e a autoexpressão.
O Festival Cósmico, de 22 a 27 de setembro de 2020, no Moledo e Planalto das Cesaredas, é um festival com onze áreas programáticas, inspiradas no tema “cosmos”, com vasta diversificação ao nível da oferta, com música, animação não musical, palestras e debates, workshops e atividades de desenvolvimento pessoal.
Foram gerados resultados ao nível da investigação específica sobre festivais transformacionais, tal como à viabilidade de mercado, económica e financeira, da sua realização no concelho da Lourinhã.
With this work, carried out in the context of research associated with the work project to obtain the degree of Master in Tourism, with specialization in Strategic Event Management, by the Estoril Higher Institute for Tourism and Hotel Studies, and in the implementation of the work developed by Start-up Beach Break®, is intended to plan, organize, produce and set up a medium- sized, annual Transformational Festival that will be reproducible in subsequent years, resulting in a wide range of socio-cultural, environmental and political impacts through the programming of scenographic spaces, artistic, political and environmental content and personal development activities that trigger unique and unforgettable feelings in festival-goers, both individually and collectively, paving the way for a new ethos. The Cosmic Festival is held to meet the demand for meaning and authenticity by present generations, trapped by the disenchantment of modernism and postmodernism, and climate change. It aims to facilitate experiences, associated with transpersonal psychology, that contribute to the creation of meaning, mental health resilience, and well-being, through the creation of a safe environment to welcome festival-goers from all segments in search of leisure, hedonistic, artistic, learning, personal development, sharing, healing, space, surprising, interactivity, communitas, collective effervescence, synchronicity, mystical, transcendental and transformational experiences. It intends to communicate, through the representation, contestation and inversion of culture, a conscious message, at political, social and environmental level, that can contribute to the sustainable transition of society, in the least painful way possible, in a fantasy, thematic, festive, of rituals and celebration, meditation, sacred, and debate environment. This Transformational Festival will be designed to bring about a transformation of consciousness to contribute to a freer, tolerant, communal, present, diverse, creative, artistic and connected society that encourages personal development and self-expression. The Cosmic Festival, from September 22nd to 27th, 2020, at Moledo and Planalto das Cesaredas, is a festival with eleven programmatic areas, inspired by the theme “cosmos”, with a wide range of offerings, with music, non-musical animation, lectures and debates, workshops and personal development activities. Results were generated in terms of specific research on transformational festivals, as well as the market, economic and financial viability of its realization in the municipality of Lourinhã.
With this work, carried out in the context of research associated with the work project to obtain the degree of Master in Tourism, with specialization in Strategic Event Management, by the Estoril Higher Institute for Tourism and Hotel Studies, and in the implementation of the work developed by Start-up Beach Break®, is intended to plan, organize, produce and set up a medium- sized, annual Transformational Festival that will be reproducible in subsequent years, resulting in a wide range of socio-cultural, environmental and political impacts through the programming of scenographic spaces, artistic, political and environmental content and personal development activities that trigger unique and unforgettable feelings in festival-goers, both individually and collectively, paving the way for a new ethos. The Cosmic Festival is held to meet the demand for meaning and authenticity by present generations, trapped by the disenchantment of modernism and postmodernism, and climate change. It aims to facilitate experiences, associated with transpersonal psychology, that contribute to the creation of meaning, mental health resilience, and well-being, through the creation of a safe environment to welcome festival-goers from all segments in search of leisure, hedonistic, artistic, learning, personal development, sharing, healing, space, surprising, interactivity, communitas, collective effervescence, synchronicity, mystical, transcendental and transformational experiences. It intends to communicate, through the representation, contestation and inversion of culture, a conscious message, at political, social and environmental level, that can contribute to the sustainable transition of society, in the least painful way possible, in a fantasy, thematic, festive, of rituals and celebration, meditation, sacred, and debate environment. This Transformational Festival will be designed to bring about a transformation of consciousness to contribute to a freer, tolerant, communal, present, diverse, creative, artistic and connected society that encourages personal development and self-expression. The Cosmic Festival, from September 22nd to 27th, 2020, at Moledo and Planalto das Cesaredas, is a festival with eleven programmatic areas, inspired by the theme “cosmos”, with a wide range of offerings, with music, non-musical animation, lectures and debates, workshops and personal development activities. Results were generated in terms of specific research on transformational festivals, as well as the market, economic and financial viability of its realization in the municipality of Lourinhã.
Description
Keywords
Festivais Festivais transformacionais Transformação Viabilidade Festivals Transformational festivals Transformation Viability