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Abstract(s)
O presente projeto tem por objetivo dar um contributo para o futuro do design gráfico na criação de identidades dinâmicas através da interação e customização para identidades gráficas pessoais dentro de empresas e grupos numerosos.
O projeto Aura é um processo criativo para a criação de uma identidade dinâmica, funciona como uma ferramenta de ligação entre o digital e o analógico, procurando assimilar-se então o mais possível ao Homem tentando replicar as características deste.
Através do estudo e comparação de casos entre os campos do Design á Arte Multimédia foi possível construir uma instalação interativa onde o resultado é algo pertencente ao mundo do design
Através da emoção e dos sentimentos foram criadas variáveis utilizadas por uma instalação na criação de um logo, onde cada utilizador da experiência tem um resultado diferente criando se assim uma identidade dinâmica.
This project aims to contribute to the future of graphic design in the creation of dynamic identities through interaction and customization for personal graphic identities within companies and large groups. The Aura project is a creative process for the creation of a dynamic identity. It works as a connecting tool between digital and analog, assimilating itself to humans as much as possible, trying to replicate its characteristics. Through the study and comparison of cases studies between the fields of Design and Multimedia Art it was possible to build an interactive installation where the result belongs to the design world. Emotion and feelings were the variables used by an installation in the creation of a logo, where each user of the experience has a different result thus creating a dynamic identity.
This project aims to contribute to the future of graphic design in the creation of dynamic identities through interaction and customization for personal graphic identities within companies and large groups. The Aura project is a creative process for the creation of a dynamic identity. It works as a connecting tool between digital and analog, assimilating itself to humans as much as possible, trying to replicate its characteristics. Through the study and comparison of cases studies between the fields of Design and Multimedia Art it was possible to build an interactive installation where the result belongs to the design world. Emotion and feelings were the variables used by an installation in the creation of a logo, where each user of the experience has a different result thus creating a dynamic identity.
Description
Keywords
Design visual Arte multimédia Identidades dinâmicas Computação Projeto de mestrado