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APPLICATION OF "THEMATIC ANALYSIS" TO A SET OF BUSINESSES SUCCESS STORIES IN THE INTERNATIONALIZATION PROCESS
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Resumo(s)
This current work is an example of applying the methodology of "thematic analysis" to a set
of business success stories in the process of internationalization. It is assumed that these
cases, as a hypothesis, constitute discourses obtained appropriately allowing synthesizing
and relating some of the basic features inherent in the internationalization of companies.
Results showed the prevalence of stimuli intrinsic to the company, to the detriment of
extrinsic stimuli, and lower incidence that companies expose their barriers to
internationalization. In the area of internationalization of firms, it confirms the association of
entrepreneurial characteristics and the fundamental export nature of Portuguese business
companies.
Descrição
Palavras-chave
Internationalization Entrepreneurship Export Innovation