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Publication
A Importância da publicidade nos canais online e offline dentro de uma Agência de Media
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.53 MB | Adobe PDF |
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Abstract(s)
O presente relatório de estágio surge no âmbito do término do Mestrado em Marketing Digital da Universidade Europeia.
O estágio realizado na agência de publicidade Havas Media Portugal deu origem a este relatório, onde se pretende demonstrar o trabalho desenvolvido na função de planeador de Media Júnior.
Neste documento faz-se a apresentação de uma revisão teórica que demostra a importância de alguns meios offline e online e os serviços prestados na inclusão de campanhas publicitárias, a descrição e função das agências de publicidade, referindo com um maior pormenor as agências de Media, a descrição do trabalho desenvolvido durante o período de estágio, apresentando projetos pensados, planeados, executados e algumas plataformas utilizadas como planeador de Media. Por fim o relatório apresenta uma reflexão crítica através de uma matriz SWOT, que reflete os aspetos positivos e as maiores fragilidades encontradas no estágio realizado.
The following internship report concerns one of the themes given in the Digital Marketing Masters at Universidade Europeia. The internship at the publicity agency Havas Media Portugal gave foundation to this report, where it is intended to demonstrate the roll and responsibility played out as a Junior Media Planner. The main objective of this document is the presentation of a theoretical review that demonstrates the importance of some offline / online media and the services provided in the inclusion of advertising campaigns, the description and responsibilities of advertising agencies, referring in greater detail to the Media agencies, the description of the work developed during the internship period, presenting thoughtful, planned, executed projects and some platforms used as media planner. Finally, the report presents a critical reflection through a SWOT matrix, which reflects the positive aspects and the greater fragilities found in the realized stage.
The following internship report concerns one of the themes given in the Digital Marketing Masters at Universidade Europeia. The internship at the publicity agency Havas Media Portugal gave foundation to this report, where it is intended to demonstrate the roll and responsibility played out as a Junior Media Planner. The main objective of this document is the presentation of a theoretical review that demonstrates the importance of some offline / online media and the services provided in the inclusion of advertising campaigns, the description and responsibilities of advertising agencies, referring in greater detail to the Media agencies, the description of the work developed during the internship period, presenting thoughtful, planned, executed projects and some platforms used as media planner. Finally, the report presents a critical reflection through a SWOT matrix, which reflects the positive aspects and the greater fragilities found in the realized stage.
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Keywords
Publicidade Online Publicidade Offline Agências de Media Agência Havas Media