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22.39 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Tendo em conta que tudo aquilo que se conhece vem do passado e do presente, a nossa vida tende a estar direcionada para o futuro. No entanto, fruto da acelerada e surpreendente mudança de hábitos, culturas e tecnologias, o futuro apresentase cada vez mais com uma incógnita, pelo que, o desenvolvimento da nossa capacidade de adaptação e de invenção se torna cada vez mais indispensável. Vive-se igualmente numa lógica de leveza integrada, potenciada por um movimento de estetização e sedução que se espelha, por exemplo, na publicidade e nas indústrias criativas. Sendo que pequenas mudanças bastam para quebrar um padrão, torna-se importante identificar deixas e recompensas que nos permitam alterar as nossas rotinas, e com isso potenciar a nossa capacidade de adaptação e invenção.
Considering that everything we know comes from the past and the present, our life tends to be directed towards the future. However, as a result of the rush and surprising change of customs, cultures and technologies, the future is becoming more and more unknown, so that the development of our capacity for adaptation and creation becomes more and more essential. It also lives in a reason of completed lightness, powered by a movement of esthetics and attraction that is reflected, for example, in advertising and creative industries. Since small changes are enough to break a pattern, it becomes very important to identify legacies and rewards that allow us to change our routines, and that means we can reach a strong point in our capacity of adaptability and creation.
Considering that everything we know comes from the past and the present, our life tends to be directed towards the future. However, as a result of the rush and surprising change of customs, cultures and technologies, the future is becoming more and more unknown, so that the development of our capacity for adaptation and creation becomes more and more essential. It also lives in a reason of completed lightness, powered by a movement of esthetics and attraction that is reflected, for example, in advertising and creative industries. Since small changes are enough to break a pattern, it becomes very important to identify legacies and rewards that allow us to change our routines, and that means we can reach a strong point in our capacity of adaptability and creation.
Description
Keywords
Design de produto Hábito Rotina Padrão Mudança Tecnologia Estética Sedução Adaptação Invenção Projeto de mestrado