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Os impactos dos eventos desportivos na hotelaria em Cascais: o caso do “CSI: Longines Global Champions Tour 2017”
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| 2.52 MB | Adobe PDF |
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Abstract(s)
O turismo desportivo é uma das experiências mais procuradas do mundo, com crescimento continuado e com um papel muito importante na economia de muitos países. Integrado neste produto turístico, os eventos destacam-se tanto pela sua capacidade para atraírem um elevado número de praticantes e turistas, como pelo seu elevado impacto financeiro, sendo reconhecido como um importante segmento de mercado. Esta tipologia de eventos pode trazer grandes benefícios, quer a curto como a longo prazo, sendo uma porta aberta para investimentos onde a hotelaria deve criar estratégias específicas, para tirar proveito de tais oportunidades.
O presente estudo foca-se numa investigação sobre os impactos dos eventos desportivos na hotelaria, inserido na região de Cascais. Através de um estudo de caso, o evento desportivo “CSI: Longines Global Champions Tour”, percebe-se que oportunidades e estratégias podem ser planeadas para aproveitar este potencial em crescimento.
A base desta investigação é suportada por uma cuidada revisão bibliográfica, na análise e estudo do destino Cascais, na auscultação de entrevistas a elementos associados aos eventos desportivos e à hotelaria na observação direta do evento em análise.
Apesar do enfoque se centrar num único evento, foi igualmente analisada a oferta de eventos desportivos na região, percebendo-se que existe uma estratégia concertada para que essa oferta se enquadre e contribua para a visão e imagem pretendida para o destino.
Os eventos desportivos têm certamente um importante impacto na hotelaria local, mas a sua relevância para a sustentabilidade deste setor é o ponto de partida desta investigação, de modo a saber em concreto quais os benefícios que este vínculo pode transmitir e qual a melhor maneira de os potencializar.
Sports tourism is one of the most sought-after experiences in the world, with continued growth and a very important role in the economy of many countries. Integrated in this tourism product, the events stand out both for their ability to attract a large number of practitioners and tourists, as well as for its high financial impact, being recognized as an important market segment. This typology of events can bring great benefits, both in the short and long term, being an open door for investments where the hotel industry must create specific strategies to take advantage of such opportunities. The present study focuses on an investigation of the impacts of sporting events on hotels in the Cascais region. Through a case study, the “CSI: Longines Global Champions Tour” event, one realizes that opportunities and strategies can be planned to take advantage of this growing potential. The basis of this research is supported by a careful bibliographical review, in the analysis and study of the destination Cascais, in the auscultation of interviews with elements associated with sports events and hotel industry in the direct observation of the event under analysis. Although the focus is on a single event, it was also analyzed the offer of sports events in the region, realizing that there is a concerted strategy for this offer to fit and contribute to the vision and image intended for the destination. Sports events certainly have an important impact on local hospitality, but their relevance to the sustainability of this sector is the starting point of this research, in order to know concretely what benefits this link can convey and how best potentiate them.
Sports tourism is one of the most sought-after experiences in the world, with continued growth and a very important role in the economy of many countries. Integrated in this tourism product, the events stand out both for their ability to attract a large number of practitioners and tourists, as well as for its high financial impact, being recognized as an important market segment. This typology of events can bring great benefits, both in the short and long term, being an open door for investments where the hotel industry must create specific strategies to take advantage of such opportunities. The present study focuses on an investigation of the impacts of sporting events on hotels in the Cascais region. Through a case study, the “CSI: Longines Global Champions Tour” event, one realizes that opportunities and strategies can be planned to take advantage of this growing potential. The basis of this research is supported by a careful bibliographical review, in the analysis and study of the destination Cascais, in the auscultation of interviews with elements associated with sports events and hotel industry in the direct observation of the event under analysis. Although the focus is on a single event, it was also analyzed the offer of sports events in the region, realizing that there is a concerted strategy for this offer to fit and contribute to the vision and image intended for the destination. Sports events certainly have an important impact on local hospitality, but their relevance to the sustainability of this sector is the starting point of this research, in order to know concretely what benefits this link can convey and how best potentiate them.
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Keywords
Eventos desportivos Cascais Hotelaria Impactos Turismo Tourism Impacts Hospitality Sport events