Browsing by Author "Khodzhaeva, Valentina"
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- Wedding tourism in PortugalPublication . Khodzhaeva, Valentina; Ambrósio, Vitor Manuel CadeteThis report is part of the Master's degree in tourism, specialization in Tourism and Communications, following the rules of the course, leading to the achievement of the degree of Master's by Escola Superior de Hotelaria e Turismo do Estoril. One of the main purposes of this internship report is to do a research about wedding tourism for Russian – Speaking clients in Portugal. This internship report aims to analyse a wedding organization system used for symbolic and official weddings and to show the growth and importance of wedding tourism as a new niche of tourism for countries who embrace it and taking Portugal as a particular case, where the internship was done. The Internship had a duration of 3,5 months in the wedding agency “StudioVictorias” which is located in Lisbon. The wedding agency started to use the questionnaires for couples in order to help understanding couple’s wishes and desires regarding the organization of weddings. I have analysed 12 questionnaires from 6 weddings where I participated as an assistant of wedding planner and as a tour guide. The results show that couples decide to have a beautiful and unusual wedding abroad, planning their wedding with the help of weddings agencies, and looking places on the coast of the ocean, or in a romantic old castle to have a pleasant recordation of the moment and atmosphere for the rest of a lifetime. A wedding in another country is a dream of many couples and it can be a big opportunity for Portugal to attract a new type of tourist, because Portugal is a small story for newlyweds and their guests, transforming dreams into reality. Based on internship report findings, I propose several recommendations that can help the agency to attract more clients and suggestions for future research on this field.