Xara-Brasil, DuarteCordeiro, João Pedro PinaCarvalho, Luísa Margarida CagicaPardal, Pedro2023-05-292023-05-292023Xara-Brasil, D., Cordeiro, J.P., Carvalho, L.C., Pardal, P. (2023). A Social Marketing Program for Local Products and a Local Market: The Case of Setúbal, Portugal. In M. Mercedes Galan-Ladero & Helena M. Alves & (Eds.), Social Marketing and Sustainable Development Goals (SDGs). Case Studies for a Global Perspective, (pp. 179-191). Springer Business Cases, Switzerland: Springer.http://hdl.handle.net/10400.26/44931engA Social Marketing Program for Local Products and a Local Market: The Case of Setúbal, Portugalbook part