Silveira, Paulo Duarte2021-10-082021-10-082019Silveira, P. D. (2019). The Relevance of Shopper Marketing Touchpoints: An Empirical Study on Wine Choice in Restaurants. International Journal of Economics & Business Administration, 7(1), 35-48http://hdl.handle.net/10400.26/37663engThe relevance of shopper marketing touchpoints: an empirical study on wine choice in restaurantsjournal article10.35808/ijeba/194