Dias, Álvarode Holanda Teixeira, Raphael2018-06-202018-06-202015-10-082015-09-22http://hdl.handle.net/10400.26/23151The present work, as its main purpose, investigates of whether operational, demand, and home country factors influence an airline’s competitive position relative to its peers. Operational efficiency through cost management and hub strategies is a widely known subject in the airline business, and pressure from the deregulation of several air transport markets around the world and subsequent fierce competition on this service industry has increased the need for differentiation based on the aspect that more and more weighs on customer choice: costs and pricing. This investigation researches TAP Portugal against European competitors Iberia and Lufthansa on its service offerings to Latin America, making conclusions on whether the Portuguese airline has indeed a competitive advantage supported by its geography on serving that market.engcompetitive advantageairlinesTAPLatin Americageographymaster thesis201946785