Freire, JoãoSalvador, Sofia2018-05-042018-05-042014-05-19http://hdl.handle.net/10400.26/22761porInstituto da Vinha e do Vinho, ViniPortugal, Wines of Portugal Comunicação Digital, Web 2.0The country of origin brand “wines of Portugal” and its web 2.0 communicationmaster thesis201144840