Innovative driving marketing for a better world: the emergence of social proposals in pandemic times

Carvalho, Luísa Margarida CagicaLanero-Carrizo, AnaXara-Brasil, DuarteVázquez-Burguete, José LuisSanchez-Hernandez, M. IsabelSilveira, Paulo DuarteMoreira, Sandrina BerthaultGalvão, Susana C. BritoBarbosa, Vítor2021-04-062021-04-062021-04978-989-54631-9-0http://hdl.handle.net/10400.26/36120porInnovative driving marketing for a better world: the emergence of social proposals in pandemic timesXII Congresso Internacional de Casos Docentes em Marketing Público e Não Lucrativo: Proceedingsbook