The “Sustainability Report” as a marketing tool for big companies: case study of 20 major Brazilian and Portuguese companies

Garcia, CamilaMatias, AgathaXara-Brasil, DuarteMarques, JaneAnunciação, Pedro Fernandes da2018-01-172018-01-172013-04http://hdl.handle.net/10400.26/20254Trabalho apresentado na 8th Global Brand Conference, 3-5 abril de 2013, Porto, PortugalporThe “Sustainability Report” as a marketing tool for big companies: case study of 20 major Brazilian and Portuguese companiesconference object