Linking retailer and private label brand equity: conceptual framework & proposed scales

Xara-Brasil, DuarteMarreiros, CristinaDionísio, Andreia2018-01-172018-01-172013-04http://hdl.handle.net/10400.26/20250Trabalho apresentado na 8th Global Brand Conference, 3-5 abril de 2013, Porto, PortugalengLinking retailer and private label brand equity: conceptual framework & proposed scalesconference object