Retailers brand management: private label marketing management and retailers brand equity

Xara-Brasil, DuarteMarreiros, CristinaDionísio, Andreia2018-01-122018-01-122011Xara-Brasil, D., Marreiros, C. & Dionísio, A. (2011). Retailers brand management: Private label marketing management and retailers brand equity. Conference Proceedings of The Business & Management Review ,1 (2), pp. 57-64.2047-2854http://hdl.handle.net/10400.26/20123engRetailers brand management: private label marketing management and retailers brand equityjournal article