Green Paradox in Emerging Tourism Supply Chains: Achieving Green Consumption Behavior through Strategic Green Marketing Orientation, Brand Social Responsibility, and Green Image

Muhammad, KhanShahbaz KhalidZaman, UmerJosé, Ana ErcíliaFerreira, Paulo2021-11-122021-11-122021-09-13http://hdl.handle.net/10400.26/37979engGreen Paradox in Emerging Tourism Supply Chains: Achieving Green Consumption Behavior through Strategic Green Marketing Orientation, Brand Social Responsibility, and Green Imagejournal article2021-11-12cv-prod-261044710.3390/ijerph18189626