The meaning of a brand?: An archetypal approach

Xara-Brasil, DuarteHamza, KavitaMarquina, Percy2018-05-282018-05-282018Xara-Brasil, D. Hamza, K. M., Marquina,P. (2018). The meaning of a brand?: An archetypal approach. Revista de Gestão, 25(1).2177-8736http://hdl.handle.net/10400.26/22985engThe meaning of a brand?: An archetypal approachjournal article10.1108/REGE-02-2018-0029