Silveira, Paulo DuarteBogas, Paulo Sérgio Ribeiro de Araújo2021-10-082021-10-082019Silveira, P. D. & Bogas, P. (2019). The Influence of Brand Affect on Slogan‘s Memorability. European Research Studies Journal, XXII(4), 88-100.http://hdl.handle.net/10400.26/37662engThe influence of brand affect on slogan‘s memorabilityjournal article