Rodrigues, FilipePetrova, Alisa Vladimirovna2017-05-042018-10-012016-09-22http://hdl.handle.net/10400.26/18287To investigate and critically analyse the role of cultural factors in Russian buying behaviour in the London residential property market and suggest its implications to the selection of marketing mix for buy-side residential agencies seeking to target prospective Russian clients.engConsumoComportamento do ConsumidorIdentidade culturalmaster thesis201679795