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- Activating Templar Heritage: Tourism, Narrative Strategies and Information TechnologiesPublication . Marques, C. G.; Sol, Hermínia; Pedro, João P.; Mateus, Lígia; Pestana, Hélder; Pinto Coelho, João; Silva, ManuelaWhile fairly established in several western countries, military tourism is still in a grey area in Portugal. In order to bolster the notion that this concept can be a major contributor to tourism activation, an Information System is being developed with the Templar Order as basis. This project is a direct result of the work of the Polytechnic Institute of Tomar (Portugal), the Templars Route European Federation and Tomar’s local government. It uses the Rapid Application Development methodology and resorts mostly to a client-server web application, using web standards such as HTML, CSS and JS, and it’s operated by the PHP program language and SGBD Mysql for data persistence. The IS fills a void as far as military tourism heritage platforms are concerned. It’s user friendly design and architecture make for a pleasant research experience while the inclusion of more updated and historical narratives along with storytelling strategies increase its appeal among a non-academic audience. The recent COVID-19 outbreak brought about the need to adapt the original model to an ever-increasing virtual culture trend.
- A statistical contribution on film tourism. A case studyPublication . Sol, Hermínia; Grilo, Luis Miguel; Pinto Coelho, JoãoThe evaluation of the impact that the images perceived by the spectators have in the destination choices they make as tourists is a growing research field, not only in Tourism and Marketing Management but also among the Behavioural Sciences. Based on a questionnaire previously developed on a Film Tourism sub-project, with qualitative variables in nominal and ordinal scale, a survey was conducted during a number of film screenings hosted by Tomar’s (a medium-sized city in Portugal) Film Society. After the characterization of the random sample with the sociodemographic variables, the nonparametric test Pearson chi-square was applied to test the null hypothesis of independence between the variable “Gender” and the variables “Have you ever visited a place by influence of a film?” or “Destination-dream by strong influence of a film”. Given that the null hypothesis is not rejected, there is no statistical evidence to consider a dependence/relationship between these variables. Other finding is statistically significant Spearman correlations between some variables, such as “Education level” and “The average number of activities of Film Tourism”.
- Rooting a new event in its place: the case of Festa Templária, Tomar, PortugalPublication . Sol, Hermínia; de Brito, Marisa P.; Pinto Coelho, João; Figueira, Luís; Pratt, Christopher; Lopes, Eunice R.Purpose With fierce competition in capturing tourists, it is crucial that destinations be prepared to adapt and to refresh their event portfolio. The purpose of this paper is to look into the decision-making process that led to the development of a new festival in a middle-sized city, Tomar, in Portugal. Design/methodology/approach This study analyses the creation process of the Knights Templar Festival, in Tomar, a new event focusing on the Templar history of the city. A retrospective outlook on the evolution of the event is given. Primary data were collected via quantitative survey analysis and semi-structured interviews. The theoretical scope is events and placemaking. Findings The strengths and weaknesses of the region influenced the conception and setting up of this particular event. This awareness is important for cities in meeting the challenges and opportunities that event portfolio diversification calls for. Research limitations/implications This paper helps us to understand the motives and challenges in establishing a new event in the city, through the analysis of a single case study of a European middle-sized city. Simultaneously, it is a longitudinal in-depth case of the first editions of a new historically focused event. Practical implications Several practical implications can be derived to the case of Tomar. Overall, it is key that cities align the focus of new events with the city’s identity (as Tomar did). Originality/value This paper presents an in-depth and longitudinal case study, from the moment of the creation of a new event to its fourth edition, mapping the decision-making process, highlighting the learning curve of the decision makers.