Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.26/7550
Título: Mobile Service Experiences – qualitative study with a broader perspective
Autor: Sarmento, Teresa
Patrício, Lia
Palavras-chave: Mobile Services
Service Experience
Service Innovation
Data: 7-Set-2010
Editora: ACM MobileHCI2010
Resumo: The increasing usage of mobile technologies for service provision has created the need to understand customer mobile service experiences and to integrate designer’s and technology’s perspectives for the design of successful mobile services. This paper presents the results of a qualitative study with 44 mobile service customers, providing an in-depth understanding of the experience factors that contribute to design improved mobile services. The study results indicate that traditional interface factors, such as usefulness and ease of use, continue to be important. However, the study reveals that contextual factors, such as the social environment and service atmosphere, are very important for the mobile service experience. These results reinforce the need to adopt a broader view of the experience factors for the effective design of mobile services.
URI: http://hdl.handle.net/10400.26/7550
ISBN: 978-1-60558-835-3
Aparece nas colecções:ESAD - MUL - Outras Publicações

Ficheiros deste registo:
Ficheiro Descrição TamanhoFormato 
MOBILE_HCI.pdf139,77 kBAdobe PDFVer/Abrir


FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpace
Formato BibTex MendeleyEndnote Degois 

Todos os registos no repositório estão protegidos por leis de copyright, com todos os direitos reservados.