Repositório Comum
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Modelo Pedagógico para o Ensino a Distância do ISTEC Lisboa - Por uma educação digital ética, inovadora e inclusiva
Duarte Branco, Paulo; Teles Vieira, Andreia
Micro and macro influencers impact on fast-food consumer behavior
Publication . Al Sioufi, Sima; Ghasemi, Vahid
This study aimed to assess the impact of exposure to macro and micro influencers on consumer behavior in the fast-food industry in Syria, involving a randomly selected sample of 385 consumers through an electronic questionnaire. It specifically sought to measure and compare exposure levels and preferences for different influencer types, examine the relationship between exposure and perceived credibility and attractiveness, evaluate direct and indirect effects on purchase intention, loyalty, and information search, and determine the moderating role of relative preference. The findings revealed that macro-influencers are more effective than micro-influencers in building perceived credibility, which served as the primary mechanism through full mediation for information search and partial mediation for purchase intention, while perceived attractiveness directly influenced brand loyalty, and relative preference showed no significant moderating effect.
COVID-19 E A CONDIÇÃO PÓS-COVID
Publication . Quintanilha, Alexandre; Academia das Ciências de Lisboa
Mature Working Student Parents Navigating Multiple Roles: A Qualitative Analysis
Publication . Perdigão Silva Mendes Andrade, Maria Cláudia; Lobo de Mesquita Simões Pires Fernandes, Joana; Almeida, Leandro S.
Managing multiple roles is considered a major challenge that mature working student parents face when they embrace the educational pursuit of enrolling in higher education. Limited research exists on mature working student parents that identify the strategies that concur for a successful journey through their educational paths. The aim of this study is to explore the experiences of mature working student parents balancing studies, work, and family. We conducted 11 semi-structured interviews with mature students enrolled in first- and second-cycle degrees in a higher education institution in Portugal. Thematic analysis was used, and findings demonstrated that working student parents develop diverse strategies to combine work, family, and studies and these strategies are shaped by the needs they have in each role and interconnect with the activation of social support. Recommendations for researchers and institutions to support the educational pursuits of mature working student parents to best suit their needs are discussed.
Compreensão da língua gestual portuguesa em crianças surdas proposta de um instrumentos de avaliação
Publication . Afonso, Carlos Manuel Peixoto; Calvário Correia, Isabel Sofia; BALAUS CUSTÓDIO, PEDRO; Rodrigues, Rute Ana Ferreira